Reach shows how many unique people have seen the story on:
Facebook
Your website
Your company landing page with NiceJob
Other websites that are displaying the story
It currently doesn't include people who saw the story on:
Twitter
LinkedIn
A specific review site (ie. Yelp)
Reach is important as customer Stories are one of the powerful marketing tools you have. They motivate potential customers to become new customers and current customers to become loyal repeat customers.
How can I improve my Story Reach?
On Facebook
You can Boost your story. Learn how here.
Encourage your contacts to follow your Facebook page
Use great photos in your stories
On websites
Make sure your using the NiceJob widget to display stories on your website
Link to your stories on forums or other sites
Include the NiceJob stories widget on other partner sites
Reach is a great way to measure how far your great reputation is spreading online.