Call tracking is used for Convert websites.
Choosing a call tracking number will make it possible for us to measure and track your true website conversion rate.
Without it, we will not know how many people call. This will make it extremely hard for us to make proactive changes to improve your website because we won't know your website's true effectiveness.
The call tracking feature also logs all phone calls for future reference in the app. You even have the ability to record live phone calls in case you need to go back and listen to a specific request or detail again at a later time. If you choose to take advantage of the recording feature, you'll need to turn it on from within the app.
Call tracking is optional and up to you. But we definitely recommend it.
If you want to add it, here's a link to go back to that step... https://app.nicejob.co/setup/site/call-tracking